As per the World Health Organization, 235 million people worldwide suffer from Asthma and is the most common chronic health condition found in children. Asthma is one of the most commonly known conditions that is widespread, particularly in developed countries. It is a chronic respiratory condition characterised by breathlessness and wheezing. The condition occurs when the airways are narrowed and swollen and cause difficulty in breathing.
Cancer is a condition that develops when cells in the body begin to grow uncontrollably and can develop in any part of the body. The esophagus is a 10-13 inch long muscular tube that connects the throat to the stomach. Food that is consumed, passes through the esophagus to reach the stomach. The esophagus is made up of various layers, the inner layer of the esophagus is called the mucosa and the outer layer of the esophagus is called adventitia. Cancer of the esophagus generally starts from the inside and then grows outwards.
In line with our currently running Gastroesophageal reflux disease (GERD) campaign, and with the aim of creating awareness among people about the condition, Aster Hospital raises the bar with an innovative GERD awareness campaign. In order set aside the tedious tone generally used with reference to awareness campaigns, Aster Hospital induces humor in this regard with the video of ‘The Popping Chicken’ to raise awareness about GERD.
Dr. Amal Upadhyay, Consultant in Gastroenterology said, “Heartburn affects 20% of the population worldwide and almost everybody experiences heartburn at some point of time. People fail to realize that reflux is a chronic condition which could lead to serious consequences if left untreated. ”
The main character in the video is a charismatic popcorn popping chicken that connects with the people through simple humor and convinces them to consult with a specialist on observing any unusual symptoms in their body instead of opting for self-medication.
Visit Aster Hospital Mankhool’s exclusive GERD clinic on Monday’s & Thursday’s. Our doctors are available to offer you the best of personal care, at all times. Contact us to find out how we can help you overcome the problems of GERD.